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17th Asian Games INCHEON 2014 2014.9.19~10.4 D-DAY

17th Asian Games INCHEON 2014

Design Concept

  • Embodied 'A (initial of Asia)' into a human form to dynamically illustrate Asians hand-in-hand and soaring with wings
  • The image of moving towards the bright sun (symbol of OCA and Asian Games) symbolizing constant movement towards a bright future
  • Implies a message of hope for Asians to build friendship and harmony through the 2014 Incheon Asian Games, and for people across the globe to participate in the festival



  • Harmonized green and blue, symbolizing the bright future and hope of Incheon
  • Green symbolizes the sustainable growth of Incheon, and coexistence between man and nature
  • Blue symbolizes Incheon's sky, sea and advanced city, and expresses its will to become a global city


  • Expressed in Gothic and dark blue, which symbolize the dynamic and forward-looking development of Incheon into the hub of Asia

Barame, Chumuro, Vichuon


The first of the three seal siblings, named "Vichuon (light)"
A messenger of light, shining a light of hope on the world
Shines bright light upon the world with its dependable and warm personality, wishing for peace and stability in the world, and acts as the center of the Asian Games in building harmony and friendship among Asians
Endeavors for the competition's safety with its joyous image and warm laughter


The second of the three seal siblings, named "Barame (wind)"
Has the ability to instantly move between spaces
Embodies Incheon Asian Games as a sports festival with its swift and pleasurable personality
Uses its wind-creating ability to deliver news from Incheon around the globe, and acts as the messenger of the Asian Games
An all-round sports athlete, Barame particularly loves track events, and successfully leads Incheon Asian Games with the mysterious power of wind through its spirit and passion


The youngest and only girl of the three seal siblings, named "Chumuro (dance)"
Uses her ability to delight to introduce the preparation of the Asian Games to the world
Excellent in the area of traditional Korean dance with her positive, bright and cute personality, and uses her mysterious powers of adding amusement to propagate Korean culture throughout the globe Excellent in various art forms, and particularly loves gymnastics
Delivers the beauty of Incheon's culture, games and tradition to the guests and athletes coming to Incheon Asian Games


The three spotted seal siblings lived joyously in the gifted natural environment of Dumujin Village, Baekryeong Island of Incheon.
Although they had entertaining and happy lives due to the excellent natural environment, outstanding view and abundant food, the three siblings were always filled with curiosity about Incheon, with its extravagant night view, and the ships and planes that transited the port and airport.
One day, the three gods of Incheon, the "God of Light", the "God of Wind" and the "God of Joy", were seeking Protectors for the Incheon Asian Games. They found the warm hearts, loving minds, curiosity and passion of the three seal siblings on the rock at Dumujin Village, and asked them to become mascots of Incheon Asian Games.
The three siblings accepted, jumping for joy, and the three gods of Incheon passed on their abilities and powers to each seal, turning them into protective mascots that would spread the word about the Incheon Asian Games, and help it to achieve great success.
The eldest of the siblings was commanded to use its light-emitting ability to shine a bright and hopeful light around the globe to promote successful preparations for Incheon Asian Games. The second sibling was commanded to propagate new news of Incheon with its fast movement and its ability to stir up a mysterious wind. The youngest sibling was commanded to use its ability to add joy to spread the passion of the athletes participating in Incheon Asian Games, and the moments of ecstasy that are part of amateur sport.
With their new abilities, the three seal siblings began their adventure throughout Incheon and the world to propagate the Incheon Asian Games, and to introduce Incheon, the city of dreams and hopes, to the world.

Official Poster

  • Motivated by the composition of the Games Emblem--signifying Asians soaring together hand-in-hand--, the designer has used various graphic elements to form the image of a running sportsman. This athletic and rhythmic image represents a festival for harmony and peace among Asians achieved through sports.
    As the symbols of the host city, the sun and the ocean in the background imply the city's hope for a bright future and its will to advance to the global stage. The word Incheon (인천) represents the identity and pride of not only Korea, but also the city, designed to bring up the images of the its residents, bird (crane) and the Incheon Bridge.
    Overvall, the design mainly focuses on representing the identity of the host city, connection with the Emblem and active sportsmanship.

The Games pictogram design is inspired by the Bangudae Petroglyphs in Daegok-ri, Ulsan--the 285th National Treasure of the Republic of Korea--which are rock engravings depicting various images of "hopes and wishes" of prehistoric people.
For their realistic description of objects, petroglyphs are highly praised works of art, created by removing part of a rock surface by incising, picking, carving and abrading.
Highlighting the characteristics of each sport while aiming for easy and fast understanding by the public, organizers of the Incheon Asian Games developed a creative and unique pictogram system for the Games, using a petrogram method to realize the same effect as petroglyphs.