What's Ambush Marketing?
- Ambush Marketing is
a marketing strategy in which
the advertisers associate
themselves with the 4th AIMAG,
without paying sponsorship fee
and permission.
Types of Ambush Marketing
- Use of Offi cial Names of
the 4th AIMAG without Permission
Without permission in advance, non-sponsors
are not allowed to use the offi cial names of
the 4th AIMAG including Offi cial Sponsor,
Official Supplier, etc.
Use of Symbols of the 4th AIMAG without permission
Non-sponsor’'s using emblems, marks, or mascots without permission
leads misconception taking the non-sponsor for the Offi cial Sponsor.
The Deliberate manipulation of symbols of the 4th AIMAG is regarded
as one of ambush marketing types.
Ambush Marketing on the Internet
Non-sponsor’'s using the offi cial banner of the 4th AIMAG, or unloading
the news or data of the 4th AIMAG regularly to associate itself with the
4th AIMAG is also one of ambush marketing types.
What's for Anti-Ambush Marketing?
- The sponsor must pay a great deal of
sponsorship fee to be sure of qualifying
for ‘'the 4th AIMAG Offi cial Sponsor.’'
The non-sponsor’'s attempt of manipulating
ambush marketing should be prevented.
(AIMAG Official Sponsor)
Asian Indoor and Martial.
Legal Basis
- Incheon Asian Games Support Act, OCA Constitution
OCA Marketing Guidelines, OCA Commercial Guidelines
Commercial Guidelines for the 4th AIMAG.
/download/2013AIMAG_Games_AmbushMarketing_leafletEng.pdf
